TAM added new 2x/weekly service between Sao Paulo Guarulhos (GRU) and Punta del Este (PDP), effective 02Jul15. The flights will initially operate on Thursdays and Sundays using A320's with greater frequency likely during the summer high season next January and February.
The new service is being launched with the help of a marketing agreement with the Conrad Punta del Este resort, casino and convention center, the Uruguayan resort destination's highest profile entertainment and lodging facility. The promise of the new flight is that passengers from all over TAM's network will have easy access to Punta del Este through TAM's Sao Paulo Guarulhos' hub. Main points of origination will likely be airports from nearly all of TAM's network, including Brazil from Porto Alegre north, the Americas from Peru all the way to the USA plus Europe.
TAM will presumably codeshare at some point with other airlines from the Oneworld airline alliance through its GRU hub, such as British Airways from London and possibly other European airports too, extending access to Punta del Este to many points worldwide.
Sources:
http://airlineroute.net/2015/06/16/jj-grupdp-jul15/ via Eric Trum
http://www.elobservador.com.uy/nueva-ruta-aerea-unira-punta-del-este-y-san-pablo-n305191
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